Perspective

Has your marketing team discussed boosting your Earlier Adopter strategy? If so, a crucial element…

I am thrilled to announce that the U.S. Patent and Trademark Office has officially issued…

We know that understanding consumer buying decisions is fundamental to creating strategic brand and marketing…

What emotion do you most typically feel right after making a purchase – regret or…

These five strategies for well-executed segmentations can maximize business profitability and drive significant return on…

Over 50 years ago, Southwest Airlines created a unique business model that focused on delivering…

Who doesn’t enjoy watching an action-packed, summer blockbuster in the theater? In our opinion, the…

Quantum Leap Insights is celebrating its one-year anniversary! Reflecting on the past year, it is…

The 2024 Summer Olympic Games in Paris could be the most watched televised event in…

In the wake of the pandemic, consumer behavior has undergone significant shifts. One noteworthy trend…

Whether it is carbonated soft drinks, coffee, or alcohol, I’ve always had a special interest…

Have you ever been a part of a meeting or respondent interview that felt confusing…

Ever heard of John James Audubon? If not, then it’s probably safe to assume that…

Tony Bourdain once said, “If I'm an advocate for anything, it's to move. As far…

Perhaps one of the most unsettling experiences for corporate researchers is when the results of…

Ever struggled with generating stakeholder interest in a research topic that seemed a little mundane…

Understanding what customers really think about your company is the holy grail for leaders in…

It’s Spring Break season, so we decided to take a break of our own from…

It can be tempting to forgo in-person qualitative research in favor of online methods. Digital…

Not so long ago, qualitative research by necessity relied on in-person focus groups and ethnographies.…

Crafting a quantitative segmentation to identify promising targets for your business is a highly technical…

Taylor Swift’s Eras Tour has taught us a BILLION DOLLAR Masterclass on the key elements…

Welcome back from the holidays! At Quantum Leap Insights, we are always seeking to innovate…

Elf is celebrating its 20-year anniversary this year. Where has the time gone? It seems…

We’ve all attended a meeting where the facilitator had a tough time managing the discussion…

Like most holidays, Thanksgiving has many associated expectations, rituals, and norms. Traditions in each home…

I’ve had a lot of people ask me “what’s your specialty” or “what’s your favorite…

During my (amazing) time working at Mattel, I had the incredibly fun and engaging experience…

Getting started on your qualitative research journey with a solid foundation is essential for success.…