Perspective November 7, 2024 Attracting Early Adopters Through Marketing Strategy Has your marketing team discussed boosting your Earlier Adopter strategy? If so, a crucial element… qlinsights Love0
Perspective October 24, 2024 Quantum Leap Insights Celebrates Registered Trademarks I am thrilled to announce that the U.S. Patent and Trademark Office has officially issued… qlinsights Love0
Perspective October 10, 2024 Quantum Leap Insights Introduces NEW Consumer Buying Segmentation We know that understanding consumer buying decisions is fundamental to creating strategic brand and marketing… qlinsights Love0
Perspective September 26, 2024 Purchase Regret Most Common Among Gen Z What emotion do you most typically feel right after making a purchase – regret or… qlinsights Love0
Perspective September 12, 2024 Five Principles for Successful Segmentations These five strategies for well-executed segmentations can maximize business profitability and drive significant return on… qlinsights Love0
Perspective August 29, 2024 Changing Strategy With Your Customers Over 50 years ago, Southwest Airlines created a unique business model that focused on delivering… qlinsights Love0
Perspective August 15, 2024 Cultural Context – A Tale of Two Twister(s) Who doesn’t enjoy watching an action-packed, summer blockbuster in the theater? In our opinion, the… qlinsights Love0
Perspective August 1, 2024 Happy Anniversary, Quantum Leap Insights! Quantum Leap Insights is celebrating its one-year anniversary! Reflecting on the past year, it is… qlinsights Love0
Perspective July 18, 2024 Propelling Success With Olympics-Caliber Marketing The 2024 Summer Olympic Games in Paris could be the most watched televised event in… qlinsights Love0
Perspective July 3, 2024 From Revenge Travel To Event Splurging In the wake of the pandemic, consumer behavior has undergone significant shifts. One noteworthy trend… qlinsights Love0
Perspective June 20, 2024 The Soda War Gets A Tie Whether it is carbonated soft drinks, coffee, or alcohol, I’ve always had a special interest… qlinsights Love0
Perspective June 6, 2024 The Art Of Framing Have you ever been a part of a meeting or respondent interview that felt confusing… qlinsights Love0
Perspective May 23, 2024 Sometimes The Later Bird Gets The Bigger Worm Ever heard of John James Audubon? If not, then it’s probably safe to assume that… qlinsights Love0
Perspective May 9, 2024 Can We Borrow Your Shoes? Tony Bourdain once said, “If I'm an advocate for anything, it's to move. As far… qlinsights Love0
Perspective April 25, 2024 When Data Disagrees Perhaps one of the most unsettling experiences for corporate researchers is when the results of… qlinsights Love0
Perspective April 11, 2024 Tomatoes to Ketchup – The Secret Sauce of Great Insights Ever struggled with generating stakeholder interest in a research topic that seemed a little mundane… qlinsights Love0
Perspective March 28, 2024 Knowing What Your Customers Don’t Say Understanding what customers really think about your company is the holy grail for leaders in… qlinsights Love0
Perspective March 14, 2024 A Career In Insights It’s Spring Break season, so we decided to take a break of our own from… qlinsights Love0
Perspective February 29, 2024 When Brands Should Leverage In-Person Research It can be tempting to forgo in-person qualitative research in favor of online methods. Digital… qlinsights Love0
Perspective February 15, 2024 A Digital Qualitative Toolkit Not so long ago, qualitative research by necessity relied on in-person focus groups and ethnographies.… qlinsights Love0
Perspective February 1, 2024 You’ve Identified Your Top Segments. Now Put It Into Action! Crafting a quantitative segmentation to identify promising targets for your business is a highly technical… qlinsights Love0
Perspective January 18, 2024 Brand-Building Lessons From Taylor Swift’s Eras Tour Taylor Swift’s Eras Tour has taught us a BILLION DOLLAR Masterclass on the key elements… qlinsights Love0
Perspective January 4, 2024 New Year Goals To Start – and Finish – Strong Welcome back from the holidays! At Quantum Leap Insights, we are always seeking to innovate… qlinsights Love0
Perspective December 21, 2023 Team Elf Saves Christmas Using IMC Process Elf is celebrating its 20-year anniversary this year. Where has the time gone? It seems… qlinsights Love0
Perspective December 7, 2023 5 Tips To Facilitate A Meeting Like A Pro We’ve all attended a meeting where the facilitator had a tough time managing the discussion… qlinsights Love0
Perspective November 23, 2023 Change It Up This Thanksgiving Like most holidays, Thanksgiving has many associated expectations, rituals, and norms. Traditions in each home… pwsbuilder Love0
Perspective October 26, 2023 Research As Sport – Iterative Product & Message Development I’ve had a lot of people ask me “what’s your specialty” or “what’s your favorite… pwsbuilder Love0
Perspective October 12, 2023 What Barbie Movies Taught Me About Brand Insights During my (amazing) time working at Mattel, I had the incredibly fun and engaging experience… pwsbuilder Love0
Perspective September 28, 2023 Mastering Qualitative Research Briefs: 5 Expert Tips for Success Getting started on your qualitative research journey with a solid foundation is essential for success.… pwsbuilder Love0
Core Values September 21, 2023 Enjoy The Journey Anyone who knows me also knows that my younger sister, Britt Hahn, was my best… qlinsights Love0