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September 12, 2024 – These five strategies for well-executed segmentations can maximize business profitability and…

August 29, 2024 – Over 50 years ago, Southwest Airlines created a unique business model…

August 15, 2024 – Who doesn’t enjoy watching an action-packed, summer blockbuster in the theater?…

August 1, 2024 – Quantum Leap Insights is celebrating its one-year anniversary! Reflecting on the…

July 18, 2024 – The 2024 Summer Olympic Games in Paris could be the most…

July 3, 2024 – In the wake of the pandemic, consumer behavior has undergone significant…

June 20, 2024 – Whether it is carbonated soft drinks, coffee, or alcohol, I’ve always…

June 6, 2024 – Have you ever been a part of a meeting or respondent…

May 23, 2024 – Ever heard of John James Audubon? If not, then it’s probably…

May 9, 2024 – Tony Bourdain once said, “If I'm an advocate for anything, it's…

April 25, 2024 – Perhaps one of the most unsettling experiences for corporate researchers is…

April 11, 2024 – Ever struggled with generating stakeholder interest in a research topic that…

March 28, 2024 – Understanding what customers really think about your company is the holy…

March 14, 2024 – It’s Spring Break season, so we decided to take a break…

February 29, 2024 – It can be tempting to forgo in-person qualitative research in favor…

February 15, 2024 – Not so long ago, qualitative research by necessity relied on in-person…

February 1, 2024 – Crafting a quantitative segmentation to identify promising targets for your business…

January 4, 2024 – Welcome back from the holidays! At Quantum Leap Insights, we are…

December 21, 2023 – Elf is celebrating its 20-year anniversary this year. Where has the…

December 7, 2023 – We’ve all attended a meeting where the facilitator had a tough…

November 23, 2023 – Like most holidays, Thanksgiving has many associated expectations, rituals, and norms.…

October 26, 2023 - I’ve had a lot of people ask me “what’s your specialty”…

September 28, 2023 – Getting started on your qualitative research journey with a solid foundation…